Privacy policy

Your privacy, respected.

How we collect, use, and protect your information under the Privacy Act 1988 and the Australian Privacy Principles.

Last updated: April 2026

Serene Heat (we, us, our) respects your privacy. This policy explains what personal information we collect when you visit sereneheat.com.au or buy from us, how we use it, and the rights you have over it under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

If anything here is unclear, use our contact form and we'll reply within one business day.

What we collect

When you visit sereneheat.com.au or buy from us, we collect personal information that helps us run the store and serve you well. This includes:

Information you give us directly: your name, email, shipping and billing address, phone number, and payment details when you place an order. Any messages you send us through our contact form, email, or social channels.

Information we collect automatically: device and browsing data such as your IP address, browser type, the pages you visit, how you arrived at the site, and how you interact with it.

Information from third parties: data shared by our payment processors, shipping carriers, and advertising platforms when you interact with our products on their services.

How we use it

We use your personal information to:

Fulfil your order, including processing payment, packing, dispatching, and providing tracking. Communicate with you about your order, respond to your questions, and provide customer support. Send marketing emails about products, journal articles, and offers if you have opted in. You can unsubscribe at any time using the link in any email. Improve our products, our site, and your experience by analysing how the store is used. Prevent and detect fraud, and meet our legal and accounting obligations.

Cookies & tracking

We use cookies and similar technologies to keep your cart working, remember your preferences, understand how visitors use the site, and personalise advertising. This includes essential cookies (required for the site to function), analytics cookies (Shopify analytics, Google Analytics), and advertising cookies (Meta, TikTok).

You can disable cookies in your browser settings. Parts of the site may not work properly if you do. You can also opt out of personalised advertising through Your Online Choices (youronlinechoices.com.au).

Sharing your data

We share your data with the service providers that help us run our business, including:

Shopify, our e-commerce platform, which stores order and customer data. Payment processors (Shopify Payments, PayPal) to take payments securely. Shipping carriers (Australia Post and partner couriers) to deliver your order. Email and analytics providers (Klaviyo, Google Analytics) to communicate with customers and understand how the store performs. Advertising platforms (Meta, TikTok, Google) to run relevant marketing.

We never sell your personal information to anyone. We only share what is needed for these providers to do their job, and they are bound to handle your data securely.

International data transfers

Some of our service providers store and process data outside Australia. Shopify is headquartered in Canada and stores data in Canada, the United States, and other regions. Our email and analytics providers are based in the United States.

By using our site and placing an order, you consent to your information being transferred and processed in those locations. Where data is transferred internationally, we rely on the safeguards required by the Australian Privacy Principles to protect it.

Your rights

Under the Privacy Act 1988 (Cth) you have the right to:

Access the personal information we hold about you. Ask us to correct it if it is inaccurate or out of date. Ask us to delete it where we are not required to keep it for legal or operational reasons. Withdraw consent for marketing communications at any time.

To make a request, use our contact form using the email linked to your order. We will respond within 30 days.

How long we keep your data

We keep order records for at least seven years to meet Australian tax and accounting obligations. Marketing data is kept until you unsubscribe or ask us to delete it. Analytics data is retained according to the providers default retention settings.

How to contact us

For privacy questions, requests, or complaints, use our contact form. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au or by phone on 1300 363 992.